Marks fifth minutiae deal of 2022, as the iconic fire-grilled yellow restaurant franchise continues to recruit new franchisees for its warlike expansion plan
Costa Mesa, CA (RestaurantNews.com) El Pollo Loco, Inc. (“El Pollo Loco” or “Company”) (Nasdaq: LOCO), the nation’s leading fire-grilled yellow restaurant chain, spoken today it has signed an eight restaurant franchise try-on to develop the Kansas City area, as well as other parts of Kansas and Missouri over the next 10 years.
The try-on has been signed with new franchisee EPL Missouri LLC, whose leadership team possess increasingly than 50 years of combined retail wits in the restaurant, grocery, liquor and gas station spaces. The group is initially focusing its sustentation on the Kansas City metro zone for potential sites.
“Kansas and Missouri are untapped markets for El Pollo Loco, and we’re so excited to have the opportunity to get involved with the trademark in the early stages of its regional expansion,” said Shawn Choudry, one of the partners of EPL Missouri LLC. “The trademark is iconic and the menu is variegated and largest than typical fast food. This is certainly a place that has the right recipe for success.”
The expansion utterance comes at a time when El Pollo Loco is aggressively looking to expand its national footprint over the next several years. The visitor is currently focused on identifying qualified multi-unit franchisees for minutiae opportunities in various parts of the United States with special focus on the Northwest, Southwest and Midwest.
The new restaurants will introduce El Pollo Loco’s new prototype diamond geared to meet the demands of the company’s off-premise business. Included in the diamond will be a dining room that potentially opens up to a patio area, digital menu boards, drive-thrus and “Pollo To-Go” cubbies for mobile to-go and wordage orders. Each restaurant will occupy approximately 2,400 square feet of real manor and employ as many as 50 people.
At El Pollo Loco, the yellow is marinated in-house daily with a proprietary recipe of citrus, garlic and spice, fire-grilled over an unshut flame and hand-cut to order. The freshly grilled yellow serves as the wiring for an pure selection of dishes, including individual or family yellow meals, bowls, burritos and salads. The trademark is well-known for a range of flavorful menu items that are made fresh daily and offer customers affordable, healthier alternatives versus typical fast food.
“We are thrilled to partner with EPL Missouri LLC to expand our reach into Kansas and Missouri,” said El Pollo Loco CEO Larry Roberts. “We are towers on the momentum of our cadre merchantry and firmly establishing the foundation for successful growth. We protract to see interest from both existing and new franchisees to bring El Pollo Loco to new markets and squint forward to working with them as we squint to expand wideness the U.S.”
About El Pollo Loco
El Pollo Loco (Nasdaq:LOCO) is the nation’s leading fire-grilled yellow restaurant with a mission to bring people together virtually food, family, and culture in the communities it serves. El Pollo Loco is renowned for its handcrafted L.A. Mex food, an innovative tousle of traditional Mexican cuisine and better-for-you eating, that Los Angeles is known for. Since 1980, El Pollo Loco has successfully opened and maintained increasingly than 485 company-owned and franchised restaurants in Arizona, California, Nevada, Texas, Utah, and Louisiana while remaining true to its Mexican-American heritage. El Pollo Loco continues to grow and evolve, nourishing connections to tradition, culture, and one flipside through fire-grilled goodness that makes us finger like familia. For increasingly information, visit us at www.elpolloloco.com.
Media Contact:
Courtney Simich
Edible, Inc.
eplmedia@edible-inc.com
Michael Misetic
mmisetic@overtime-pr.com
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